diff --git a/home.hbs b/home.hbs
index 505ba37..8bff44c 100644
--- a/home.hbs
+++ b/home.hbs
@@ -25,12 +25,25 @@ into the {body} of the default.hbs template --}}
     </h1>
     <p>{{@site.description}}</p>
     <a class="header-cta-button" href="#/search">
-      <div>I want to think about...</div>
-      <span>Search</span>
+        <div>
+            {{#if @custom.search_bar_text}}
+                {{@custom.search_bar_text}}
+            {{else}}
+                I want to think about...
+            {{/if}}
+        </div>
+        <span>Search</span>
     </a>
     {{#unless @member}}
         <a class="header-cta-secondary" href="#/portal">
-          <p>{{> "icons/email"}} Think about something new every week</p>
+            <p>
+                {{> "icons/email"}}
+                 {{#if @custom.subscribe_cta_text}}
+                    {{@custom.subscribe_cta_text}}
+                {{else}}
+                    Think about something new every week
+                {{/if}}
+            </p>
         </a>
     {{/unless}}
 </div>
diff --git a/package.json b/package.json
index 3868d3f..b860a6d 100644
--- a/package.json
+++ b/package.json
@@ -99,6 +99,14 @@
           "enter_tag_slugs": {
               "type": "text",
               "group": "homepage"
+          },
+          "search_bar_text": {
+              "type": "text",
+              "group": "homepage"
+          },
+          "subscribe_cta_text": {
+              "type": "text",
+              "group": "homepage"
           }
         }
     },